About the Brand

A trusted leader in the promotional products industry for more than 45 years, people around the globe recognize the iconic BIC® brand.

Each BIC® product has at its core our values of innovation, simplicity, and reliability. You can count on us to deliver BIC® products like BIC® Clic Stic® and Round Stic® that WRITES FIRST TIME, EVERY TIME!®. With fresh new designs, unending color options, and cutting-edge customization techniques, there are countless ways to express your brand’s exceptional personality.

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